March 19, 2008 author: Greg Meares | Marketing Software Tools

This is the fourth post in this series of Targeted Traffic - The Life of Your Online Business.

Targeted Traffic The Life Of Your Online Business Part 1
Targeted Traffic Part 2
What to Do with Your Email List

Part Four: What To Do With Your Customers

Moving on from your list and your most general and untargeted form of targeted marketing, let’s take a look at the first specialized
section here, your customers. The people that have either only bought
low priced introductory products from you before, or have only
purchased from you once.

What you’ll start to see is as we get more specialized and move up
the food chain in terms of profitability, things start to get easier to
figure out what to do and when to do it when crossing your resources
over. It’s also important to note, that with paying customers, and them
being lower in numbers than your list, it’s easier to make a mistake
and lose profit potential rather quickly if you’re not careful about
where you’re setting foot.

When thinking about what to do with what resource, remember to
always think in terms of where these people are going next in the
standard form when setting orders in the way of importance. For
example, with our short-term customers, in the standard flow of things,
they’ll be turning into your big buyers. The people that buy the most
products from you at the highest price, so again, short term, they may
not seem like much now, but in the future, this is where your big
profits are going to be coming from, hence their major importance, and
the general attitude is that you should give them something a little
extra for their time. That’s not because they’re more demanding than
your list, but because the profit potential is much higher for you,
their numbers are much smaller, and the margin of error also is much
smaller.

You can read more of this Website Traffic article by visiting: Marketing Software Tools