Nov

Social traffic - Results From the Recent Launch

Filed Under (Relationship Marketing, Social Marketing) by admin on 03-11-2009

For various reasons, the most of which being branding, social traffic Inc. has closed its doors. Simon will still offer his video training on how to get more social traffic to your website but he simply did not want to be lumped in with all of the various people out there who claim to be social media gurus but who are not actually getting social traffic nor have they ever been good at using social media to convert customers for their business.

Here’s a quick picture of my affiliate account:

As you can see I sent 560 unique visitors to the various blog posts and sales pages and they looked at over 5250 different pages on the website. This means that each visitor I sent looked at almost 10 pages on the website so they were very engaged with the content and obviously very interested in it.

But in business as in life the only thing that matters are the results.

In this case the only result that matters since we’re in business is the bottom line profits. And as you look at the picture that’s where it’s a complete failure as there were zero sales.

That’s right 560 visitors = 0 sales

I did lots of work for this campaign and promotion. I was expecting this to be a big launch and I had all the pieces in place so now I feel like I’m left holding the bag.

I kept track of my time through a site called toggl.com. Now I will admit to you that sometimes I forget to start toggl and keep track of my time but this is fairly accurate. I spent 17 hrs and 43 minutes solely promoting this. And this is doing things like tweeting, Facebook et al.

This high amount of actual work time to get 0 return is very disheartening. But it’s only disheartening if I (and you) don’t learn anything from it.

So what went wrong? That is what I have left to ask. Obviously, I was reaching the right types of prospects that were interested in what I have to say because they read almost 10 pages a piece. If you know anything about web stats getting users to look at more than 1 page per visit is pretty good.

So this seemed to be the right type of traffic. The only thing I don’t know is the demographics on those people that were visiting and reading the launch sequence stuff.

Were they dirt poor?

The only two things that it could be are the traffic or the conversion.

So was the conversion process at fault?

Was the launch sequence of e-mails incredibly weak? Was the overall sales message and launch process just not compelling enough to get people to want to spend $497 or $1997 for the upgrade with live and interactive coaching?

All I’m left to think is that it was a combination of both. The people were obviously engaged in the content but maybe it did not do a good enough job compelling them that the value was there and this system could increase their business.

I thought the e-mail sequence and content release was good but did not really show any “results in advance” like Frank Kern talks about.

There was his free e-book giveaway which was a value add so they would opt-in to the list and get a taste of the type of information they could get. So that part was good.

I’m not going to blame the economy or the recession because as we all know people buy what they want which is why you see people in the trailer park with $50 or $100 per month satellite dishes and service.

So clearly, the value presented in the offer just wasn’t enough to compel people and pushed them over the edge to get out their wallets and buy. We could have built more value and obviously a much more irresistible offer to kick some of these people off the fence. Because I know that out of 560 unique visitors there were at least 1 or 2 who had the money to buy but the message just wasn’t compelling enough to get them to buy.

Click here to Follow me on Twitter.

Leave your comments on your speculation on what you think might have caused this dismal performance in the comments section below.

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