These notes are very raw since I didn’t have time to edit and give you the highlights as I’ve done with the past 2 notes.

Getting TaggZilla ready for the August 1, 2008 launch has been keeping me uber busy.

This is a training video you can find on Frank Kern’s mass control blog where he’s interview PPC campaign manager and expert Matt Trainer.

what 3 keyword tools do you prefer?

keywordspy.com, keycompete.com, hexatracker.com

will use Google API to find competitor ads which are running, tracks ad in the top 5 positions and will track it over time, do for 21 days and see which ads are running all the time, uses google keyword tool to expand the related phrases and monitor the ads for those terms

hexatrack.com –> does all this and is Matt’s favorite tool

get 1 keyword working, expand it from there

wordtracker.com, speedppc.com (takes root keyword and expands on it by adding cities; “how to buy used car” “los angeles how to buy used car”), keyworddiscovery.com (uses wordtracker API)

spy on comp, discover what’s working for them, expand on it, do further market research (type in targeted keyphrase, look at top 2-3 results in unpaid listings, see if they do adsense and then do site targeted advertising & content network on those)

adsensefinder.com (shows which of the top 2-3 sites does adsense)

PPC:

compose 1st ad - look at comp, model the top ones, goal is high click-thru, must get qual. score high enough in order to get cheap clicks; at start want the visitors and to build the quality score

run tests - split test only 2 at a time, after 20 clicks if one is killing other run with it; when they’re close run more clicks

grand theft ads - watch others to model the best ones; ninja tools which help will show the ads running alot in high positions and the landing pages they go to; tools give idea which ads are profitable undercoverprofits.com (expensive) adspotpro.com (cheap, gets info you need) give it the keywords and it runs the reports

Next is launch preparation, so far it’s all been pre-game; $5/day

select top 10 keywords from the testing (most targeted, best ROI keywords)

Kern has about 100 keywords which bring 80% of his volume in his niche businesses

10 keywords per ad group, start with 1 ad group per campaign; start with only 1 campaign

take out negative keywords (free, guide, article, free download, free software)

setup account in google friendly fashion, then get max click thru

load campaign using adwordseditor which is a free tool google provides

edit campaign settings: set max bid at $5/click

google sets min of $.30/click up to $5/click for unproven terms, must prove yourself to google; set maximum at $20/day spend (must set it at least $10 in order to get the clicks); never been charged the full $5, has been charged max of $2.20/click, only do this for max of 1 day

turn on position preference to #1, want that top position so you can get super high click thru rate, can get 40%-50% click thru rates and only do this for 1 day; next day drop bid down to whatever they charged you (or even 10% below that number), then they may only charge you $1 for that day, repeat the reduction process for the 1st 7 days, maintain the high click thru, relevancy, and stay in the #1 position to show google you know what you’re doing

within 4-5 days has gotten it down to .$10-$.15/click and stay in that top position for when Matt Trainer has been doing this; purpose of the ramp down is to drive click costs thru the floor

Set this for all traffic except U.S. & Canada; once ramp down process is completed then can open it to US & Canada; goal is 5%-15% click thru rate on day 1, the minimum is 2.5% click thru; if it’s below 2.5% then delete the whole campaign because the quality score will be so low you can never redeem yourself in google’s eyes

Keyword tracking, institute this fast because you have to know what keyword ROI is; use hexatrack.com to track ROI on each individual keyword

Put all your keywords to work; expand your universe as much as possible; get into site targeted and content network advertising; get cheap clicks from these sites by advertising best keywords on these sites (only bid on sites that show the ads above the fold); can still get $.01 clicks on the content network; do this after proving yourself on the search network; this is where you really ramp up your visitor volume

double listings - emulate something that works, clone site by doing a review site, don’t do a word for word, knock yourself off, setup whole new domain with different content and look under a different adwords account; create a similar site to promote the same product, now will have 2 listings instead of 1, review sites work well for this strategy

Ryan Deiss –> sneaky way to get around google quality score

Video demo –> http://masscontrolsite.com/blog/?p=31

go to google’s keyword tool, “free google keyword tool”

paste url into ‘website content’ button to see what google, Perry Belcher told Ryan about it, and google will tell me what they think the page is relevant for, then click ‘get keyword ideas’; then just look at the list of keywords that are relevant

does multiple keywords for you and lists them in order of rank

can show/hide columns to see what bids must be to rank highly

human review could slap you if you are just directing them to an affiliate page

he sets up 10 day mini businesses to sell an aff product from clickbank, tests the market, then decides if he wants to create own product